Le Collège Villa Maria

The legacy that drives the future

Villa Maria High School

Villa Maria high school is a co-ed private school that delivers personalized support in a motivating bilingual environment.

  • Strategy
  • Advertising
  • Production
  • Media campaign

    • An ambitious communication challenge

    Villa Maria College, an institution with 170 years of history, entrusted our team with creating a campaign to promote its 2024 open house. Faced with rumours of closure, the challenge was significant: reaffirming the College’s ability to welcome and support its students while highlighting its spirit of modernity and innovation.

    The goal was clear: demonstrating that Villa Maria College is more vibrant than ever.

    A 360 campaign that shines

    To meet this challenge, we envisioned a bold 360 campaign that seamlessly extends across both digital and traditional platforms, capturing the essence of Villa Maria at every touchpoint.

    At the heart of this strategy is an immersive video, produced and distributed on Villa Maria’s website, social media platforms, and YouTube. The video follows a student’s journey through doorways symbolizing rich and diverse educational worlds illustrating the vitality and innovative spirit of the College.

    • Dooh - Villa Maria
    • Dooh - Villa Maria
    • Dooh - Villa Maria

    The essence of Villa Maria in images

    The artistic direction of the campaign focused on its powerful message: ‘Villa Maria has been opening doors for 170 years and is shaping the world of tomorrow.’ To bring this vision to life, we collaborated with illustrator, Anne-Julie Dudemaine to create a vibrant and dynamic graphic universe. Her work resulted in a distinctive visual language, reflecting both the essence and modernity of the school.

    The campaign was warmly received, both internally by the Villa Maria College teams and externally by the public. We are extremely proud of the outcome, which perfectly embodies the institution’s values and ambition, while reinforcing the trust Villa Maria places in us.

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